Evolution Of Harry Potter

Despite Rowling's statement that she did not have any particular age group in mind when she began to write the Harry Potter books, the publishers initially targeted them at children age nine to eleven. On the eve of publishing, Joanne Rowling was asked by her publishers to adopt a more gender-neutral pen name, in order to appeal to the male members of this age group, fearing that they would not be interested in reading a novel they knew to be written by a woman. She elected to use J. K. Rowling (Joanne Kathleen Rowling), using her grandmother's name as her second name, because she has no middle name.

The first Harry Potter book was published in the United Kingdom by Bloomsbury in July 1997 and in the United States by Scholastic in September of 1998, but not before Rowling had received $105,000 for the American rights – an unprecedented amount for a children's book by a then unknown author. Fearing that American readers would not associate the word "philosopher" with a magical theme (as a Philosopher's Stone is alchemy-related), Scholastic insisted that the book be given the title Harry Potter and the Sorcerer's Stone for the American market.

Courtesy: JKRowling.com